Strategy / Branding / Advertising / Service design / Copywriting / UX / UI
Trees Trust You is a proactive self-empowerment campaign aiming to raise awareness around deforestation prevention. Using the value of ‘TRUST’ through action phrase copywriting, the campaign ignites audience self-belief, emboldening them to engage with the Woodland Trust and a new tree adoption service.
Well meaning lecturing about the drastic state of the environment can cause the bystander effect, halting needed action.
The Woodland Trust is founded through the caring of nature for the benefit of future communities. Holding close the trust’s caring, protecting and restoring values, Trees Trust You strives to reignite these core principles with a new generation, engaging them with ecological restoration.
Through a new, personal digital service and a refreshed, vibrant, and hopeful identity, supported by reflective copywriting, the campaign inspires user pride and self-trust, encouraging belief in the power of small actions to create a greater good. Thus, motivating users to return to nurture their adopted trees and continue their positive impact with the trust.
A dedicated mobile app expands the trust into a digital savvy and social media audience. Willed into sponsoring trees, users receive consistent updates regarding their tree’s growth through the app. Encouraged to visit their sponsored trees, through an in-app Tree Tracker, user charity is celebrated with a personalised tree guard surrounding their tree for all to see.
Interactivity unifies the participation of the everyday person with the work of the Woodland Trust, to create not just conversation, but tangible action and a brighter future for all.