Trees Trust You 2023
Strategy / Branding / Copywriting / UX / UI
The Woodland Trust is founded through the caring of nature for the benefit of future communities. Holding close the trust’s caring, protecting and restoring values, the rebrand strives to reignite and communicate these core principles.
Trees Trust You is a self-empowerment campaign that raises awareness regarding deforestation, in an honest and proactive tone. The value of trust is the overarching theme of the campaign and is used through action phrases built from the word, which features over multiple touch points. The campaign is comprised of vibrant colours and illustrated leaves that generate hope and pride. Stakeholders are emboldened into participating with the Woodland Trust and compelled through urgency produced emotions to sponsor and nurture trees.
Through a dedicated mobile app, my branding brings visitors, families, and the younger generation closer with nature. Willed into sponsoring trees, users receive consistent updates regarding their tree’s growth through the app. Encouraged to visit their sponsored trees, through an in app Tree Tracker, the charity of the people who donate is celebrated with a personalised tree guard, surrounding their tree for all to see.
My interactive campaign unifies the participation of the everyday person with the work of the Woodland Trust, to create a brighter future for all.
Project created using Adobe Creative Cloud services, and Figma.
*Mockup components used to enhance context and communication. Components sourced from Freepik.com.