Strategy / Branding / UX / UI / Research informed / Service design / Advertising / Copywriting
Just One More Thing 2025
4 out of 5 young adults don’t have a will, often resulting in family disputes and heartbreak. Many believe they lack sufficient wealth or struggle to find the time to create one. However, a will is more than just wealth, it’s a meaningful way to communicate your wishes, from possessions to the care of pets.
Co-op Legal Services currently provides will writing services, but this new digital service and emotive campaign aims to increase uptake in will creation, securing the legacies of a new generation . The accessible and flexible service intends to help people express the things they need to say in their own way, to their loved ones, bringing peace of mind amidst life’s unpredictability.
