Imperial New 2023
Typography / Typeface design / Editorial design
Imperial New is a slab serif typeface that houses features rooted across humanist, transitional and Egyptian type design. A classy and refined display font, Imperial New is influenced by letter cutting calligraphers from both the ancient Greek and Roman periods.
The concept behind Imperial New is a statement of timelessness. Over centuries the basic attributes of readable type have had only minor alterations. Unifying the aged with the youthful, I have produced a type with a newfound depth, that builds upon aspects of classic and contemporary type.
Furthering this project, I designed a type specimen book that visualises my typefaces inspiration and showcases its use for culturally rich publications.
Project created using Adobe Creative Cloud services.
*Mockup components used to enhance context and communication. Components sourced from Unsplash.com.