We are Secret 2025
Strategy / Branding / UX / UI / Advertising / Copywriting / Research informed / Service design
97% of adults harbour secrets, the largest shared experience which connects us all. From infidelity to financial struggles, the shame tied to secrets significantly affects our mental health and drives feelings of isolation.
We are secret addresses the lack of support for coping with the negative rumination of our secrets, through a visually impactful charitable campaign aimed at helping people find anonymous confidants and access to psychological support. Additionally, the project intends to inspire conversations about our shared secret experiences, empowering people to accept their secrets as a part of who they are and thrive.
Project created used Adobe Creative Cloud services, and Figma.
*Mockup components used to enhance context and communication. Component sources listed within images and sourced from Unsplash.com.