#PatchTheSlash 2024
Strategy / Branding / UX / UI / Product design / Research informed / User-centred design
🎉 1st Prize | Loughborough University Anti-knife crime competition
📰 Featured in issue 14 of the Fighting Knife Crime London magazine
#PatchTheSlash is a life-saving campaign, in response to a university anti-knife crime competition, that addresses the problem of too many deaths on the streets at the behest of a knife. The campaign aims to empower friends, families, knife carriers and bystanders to help save the lives of those who have been stabbed.
Bringing the solution directly to the problem the project transforms knife carrying into an opportunity to save a young person’s future.
This Poster Saves Lives provides accessible guides and medical grade resources to treat stab wounds (until paramedics arrive). The innovative posters are placed around town centres, estates and the most deprived areas of the country that suffer the most from knife crime.
In an absence of first aid resources #PatchTheSlash expands through merchandise and partnerships with fashion brands, providing instructions on how to stem bleeding with what you have on and around your person.
The touchpoints provide clear life-saving instructions both physically and digitally. And although, targeting young people under the age of 25, the campaigns accessible and widespread reach communicates across demographics and can be easily utilised by all.
At its core #PatchTheSlash aims to save lives and through second chances create a hopeful audience that can be the catalysts for a future with no knives. If the campaign can save one family’s grief it will have succeeded.
Project created used Adobe Creative Cloud services, and Figma.
*Mockup components used to enhance context and communication. Components sourced from Unsplash.com and Andreas Storm.