Money Memories 2024
Concept film / Advertising / Branding / UX / UI / Narrative
Money Memories is an M&S Bank TV advertisement campaign intended for viewing by current and potential customers of M&S Bank. Presented as a concept, through rendered stills, a chronological storyboard and script. The campaign communicates the cherishing and holding onto the memories we have of our loved ones, before they are no longer with us.
The narrative persuades the audience to utilise M&S Bank grief and bereavement support services, along with a new mobile app.
Using the M&S mobile banking app, users can associate purchases with experiences. Customers can record a ten second memory within the app, which is saved, to be looked back on in the future, when a loved one has passed.
The campaign raises awareness regarding grief and its effects when dealing with a loved one’s finances. The campaign offers personal support through customers own feelings and meaningful memories.
Storyboard
If you are interested in reading the script, please don't hesitate to contact me.
Project created using Adobe Creative Cloud services, and Figma.
*Mockups and mockup components used to enhance context and communication. Mockups and components sourced from anthonyboyd.graphics, lovelymockups.com and Unsplash.com. This is a fictional university project and is not associated with M&S Bank.