Concept film / Advertising / Branding / Service design / UX / UI / Narrative / Scriptwriting
A conceptual TV campaign poignantly presenting M&S Banks grief and bereavement support services alongside a new mobile service that captures the treasured memories of loved ones connected to everyday purchases, from a packet of crisps to a blowout holiday. The narrative reveals a more personal side of banking, inviting viewers and next of kin to turn to M&S Bank when planning for the future and end-of-life finances.
True wealth is the cherished memories of your loved ones. Keep them close for when they are no longer with us.
Through rendered stills, a chronological storyboard, and a script, the touching narrative raises awareness of grief and its impact when managing a passed loved one’s finances, offering comforting support and moments of healing as customers look back through recorded meaningful memories.
Using the M&S mobile banking app, users associate purchases with fond experiences with family, friends, pets, and loved ones. Customers can record a ten second memory, saved to be looked back on in the future when a loved one has passed, making banking more than just about money.
A heartfelt story inspiring customers to turn financial experiences into long-lasting memories with M&S Bank.