Strategy / Advertising / Copywriting / Illustration
All Arches Need Support 2023
All Arches Need Support is an illustrated advertisement campaign for Foot Cradle shoe insoles. The advertisement uses famous arches from around the world, to target travellers that spend long, painful days, sightseeing.
The advertisement is straightforward and uses a single copy line in a humorous tone. The viewer quickly focuses on the bold colours, and the insoles that are holding up recognisable arches. The poster campaign convinces travellers to support their own feet, so that they can continue experiencing cultural landmarks across the world.
