Air-Tensils 2023
Illustration / Packaging / Branding
Air-Tensils is a premium children's cutlery packaging prototype. The packaging responds to the brief set, which was to produce packaging that embodies the essence of whimsy.
The prototype is shaped in the form of an aeroplane, in response to the phrase 'here comes the aeroplane!', when a child is being fed by their parent.
Aimed at an audience of young children, the aeroplane shaped packaging, which houses the cutlery sold, is fun and eye-catching on supermarket shelves.
Inspired by whimsical Brazilian street art, the illustrations are bold, engaging, and transport the audience on a cultural tour of Brazil.
Project created using Adobe Creative Cloud services.
*Mockup components used to enhance context and communication. Components sourced from Unsplash.com.